Our Story

LINAOTH is a Singapore-based fashion label that focuses on crafting a style which exists in between artistic creativity and wearable romantic-wear.

Founded in late 2020 by Lina Osman, the brand started as a custom label offering a fresh and unique take on occasion-wear such as weddings. In 2022, the first Demi-Custom Collection titled 'Heart On My Sleeve' is launched. LO By LINAOTH is a ready-to-wear diffusion line, capturing the essence of the brand.

For each collection, Lina often takes on a poetic approach in translating her daily musings and personal stories into a tangible form; a garment. The brand is known for its unexpected combinations of softness and structure, classic elements and innovative silhouettes.

Featured on CNA Lifestyle & Female Singapore.